B2B lead generation - Oleg Cherkas

Most outbound campaigns fail before the offer gets a real test.

One weak part of the process - the list, the data or the follow-up - can break the whole result before you see what actually works.

The list is too broad

Too many campaigns start with a large list but no clear buying context. Activity goes up, but qualified replies stay low.

The message feels generic

Decision makers receive dozens of outreach messages. If it does not feel specific to their company, role or market, it is easy to ignore.

The follow-up is weak

Most opportunities do not come from one message. They need consistent follow-up, clear tracking and weekly improvement.

What’s included

A managed outbound workflow from targeting to qualified conversations. Simple for the client, structured behind the scenes.

ICP and targeting

We define who to reach: market, buyer role, company size, location and relevance signals.

Lead sourcing and enrichment

We build lists from LinkedIn, Sales Navigator and market data, then enrich them with company context, decision makers and emails.

LinkedIn and email outreach

We manage connection requests, message sequences, follow-ups and reply handling across both channels.

AI-assisted personalization

We review company websites, LinkedIn activity and public signals to make each message relevant, not generic.

Weekly reporting and optimization

We track replies, adjust targeting and improve messaging every week based on real data.

Process

Define the ICP

Who to target, what they care about and why they should respond.

Build the list

Companies and contacts from the right sources, cleaned and filtered.

Enrich and qualify

Company size, decision maker, contact details and relevance signals.

Research and personalize

Public data, recent activity and role context turned into message angles.

Launch and manage

LinkedIn, email or both. Controlled sending, structured follow-up and reply tracking.

Optimize weekly

Targeting, messaging and segments adjusted based on real replies.

Who it is for

Good fit

B2B companies selling to founders, executives and senior decision makers.
IT and software development companies. SaaS and technology businesses looking for enterprise conversations.
Professional services firms - law firms, accounting firms, management consultancies and advisory businesses.
Digital agencies, recruitment firms and other high-ticket service providers.
Founder-led businesses where relationships and trust drive the sale.

Proof and background

Built from practical B2B sales, LinkedIn outreach and business development experience across international markets, with strong GCC enterprise experience.

10K+

Personal LinkedIn connections built through active outreach.

Client result

Grew a founder's LinkedIn from 300 to 8,000 connections and opened 200+ enterprise meetings in GCC retail in 2 years (AI SaaS).

500+

Senior B2B meetings opened with founders, C-suite executives and enterprise decision makers.

12+ years

Direct B2B sales experience across IT, SaaS and AI - including opening, managing and closing enterprise deals in UAE, Saudi Arabia and Qatar.