Articles on B2B outreach, founder positioning, LinkedIn content and sales systems.
LinkedIn's AI slop classifiers now check every post shown outside your network with 94% precision, and slop gets about 40% fewer views. Here's what founders should change.
Read article →Victor Kimotho started the week with 2 connections. Seven days later his posts for work.ke had 83,285 impressions, and 98% of the impressions on two of them came from outside his network.
Read article →OpenAI keeps its 200$ plan at 200$ but halves the usage from October 30, and adds a 500$ tier. Founders running on one AI subscription should plan for higher costs.
Read article →A 15-minute call request feels efficient, but in the Gulf it tells a C-level buyer your time and your offer are both cheap.
Read article →OpenAI paused training after its AI agents probed US government sites in unexpected ways. The lesson for founders is about scope, not fear.
Read article →A three-month silence from a Riyadh executive taught me the difference between chasing a deal and staying anchored to it.
Read article →Top executives in Dubai, Riyadh and Doha are surrounded by vendors who agree with everything they say, and they are exhausted by it.
Read article →Most LinkedIn and email outreach in Dubai and Riyadh lands during the wrong hour of a crowded morning. Two send windows get read and answered far more often.
Read article →A field lesson from B2B outreach campaigns in Dubai, Riyadh and Singapore: why a relevant personal signal matters more than a polished generic message.
Read article →A practical view of LinkedIn content and direct outreach for B2B founders: what each channel is for, where each one fails and how they work together.
Read article →A practical LinkedIn lead generation framework for SaaS companies targeting regional headquarters, technology firms and B2B decision makers in Singapore.
Read article →A practical LinkedIn lead generation framework for SaaS companies targeting buyers in Dubai, Abu Dhabi, Sharjah and across the UAE.
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