Articles on B2B outreach, founder positioning, LinkedIn content and sales systems.
How SaaS companies can use LinkedIn to reach decision makers in Riyadh, Jeddah, Dammam, Al Khobar and across Saudi Arabia.
Read article →A practical guide to B2B lead generation in Dubai and the UAE, covering Abu Dhabi, Sharjah, Ajman and all seven emirates.
Read article →A practical regional guide to B2B lead generation in Saudi Arabia, from Riyadh and Jeddah to Makkah, Madinah, Dammam and beyond.
Read article →Dubai and Riyadh are only 90 minutes apart by plane, but the same LinkedIn message should not be sent to both markets.
Read article →Most LinkedIn profiles in B2B look the same. A headshot, a job title, a list of previous roles. No clear message. No reason for anyone to connect, follow, or reach out. That was the starting point when I began working with the founder of a Dubai-based AI soft…
Read article →Most people treat LinkedIn profile optimization as a one-time task they do when they first create an account. They upload a photo, write a headline, add their work history and move on. Then they launch an outreach campaign and wonder why the results are disap…
Read article →Most founders launch their first LinkedIn outreach campaign with good intentions and poor results. The problem is rarely the product. It is almost always the execution. Here are the five mistakes that kill response rates before the conversation even starts.
Read article →Outreach does not happen only inside the message box. It also happens on the profile page, where trust is either supported or damaged.
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