Selected campaign results

Focused outreach. Measurable replies.

Two examples from focused LinkedIn campaign segments built for specific industries, services and decision makers.

These screenshots show precisely targeted campaign segments - not mass outreach and not the total number of potential prospects in the market. Each segment was created for a specific niche, service and group of decision makers.

LinkedIn outreach campaign showing 61 requests, 26 accepted and 9 replies

HR and recruitment

Company: confidential HR & recruitment client

34.62% reply rate

A focused segment created to test audience relevance and message-market fit before increasing campaign volume.

61Requests sent

42.62%Accepted

34.62%Reply rate

IT services and cloud

Company: confidential IT services & cloud client

47.89% acceptance rate

A narrowly defined audience helped create relevant conversations without relying on generic messages at scale.

71Requests sent

47.89%Accepted

29.41%Reply rate

How to read these results

The objective was to validate a precise audience and message before increasing volume. Reply rates are calculated from the LinkedIn messages actually sent in each segment.

LinkedIn content results

Content results: a small profile, a large reach

Organic LinkedIn analytics from a founder profile in Kenya. Account figures cover 5 October to 1 November 2026, post screenshots were taken at the start of November 2026. Published with the account owner's permission.

LinkedIn content

Victor Kimotho, founder of work.ke, a free job board in Kenya

500,021 impressions in 28 days

A brand new founder profile, 5 October to 1 November 2026. LinkedIn shows 1,382% more impressions than in the prior 28 days.

500,021Impressions

1,382%Vs prior 28 days

28 daysTime window

Engagement

Same profile, same 28 days

1,406 engagements in 28 days

1,069 reactions, 225 comments, 6 reposts, 87 saves and 19 sends. Link visits count the links in all of his posts, not only work.ke.

1,406Social engagements

225Comments

1,367Link visits

LinkedIn Discovery analytics showing 500,021 impressions, 2 percent in network, 98 percent out of network and 209,011 members reached

Audience

Who saw it

209,011 members reached, 98% out of network

Only 2% of the impressions came from his own followers and connections. The other 98% reached people outside his network, without any outreach.

500,021Impressions

209,011Members reached

98%Out of network

Best reach

Stop letting employers in Kenya fire you via WhatsApp text

98,523 impressions in 2 days

A post about being fired by WhatsApp in Kenya and the 28 days of pay owed, with the hook in big type on the image. Nobody from his own network was in the audience: 100% of the impressions came from outside it.

98,523Impressions

76,327Members reached

100%Out of network

Best for followers

Six unpaid trial days behind a Nairobi shop counter

33 new followers from one post

A post about unpaid trial weeks in Kenya. It reached 94,270 impressions, 99% from outside his network, and sent 122 people to his profile.

122Profile viewers

33Followers gained

99%Out of network